Bud Light Lime Beer Splash Photography
Budweiser put together a really cool bottle for their Bud Light Lime beer. Breaking from the traditional straight brown bottle and paper label, they went with a funky s-curve bottle (actually feels pretty cool in your hand) and the 'label' is blown into the glass. (BTW, click on any of the images in my blog posts to see full size).
Those looking for review of the taste will have to look elsewhere unfortunately. For those of you that don't know me, even the smell of beer turns my stomach...definitely, not a fan, but I do love how it looks, especially this one. So, I will at least share a general observation from the other products I shoot, take from this whatever you wish: The more ornate and fancy the packaging, the more likely the company is using gimmicks to sell a bad product. And for what it's worth, this beer does have a cool lime smell that I kind of enjoyed. So I'll leave the product review to those that know what hell they are talking about and I'll stick to what I know.
Bud Light Lime Behind The Scenes
How and why... The why I touched on above, this bottle is just really cool. It was begging to be shot in some extreme way. So why not throw it thru the air?!? If you haven't seen the Bud Light Lime beer bottle in person, the next time you are in the store, swing by the beer isle and grab a bottle and see for yourself, there is just something about it... or maybe there is a slight chance I just have a weird alcohol fetish.
Now for the How: Fair warning for those that just want to enjoy the image and not have it ruined by knowing how it was done, I suggest you stop reading.... Last chance before I spoil the fun.
With enough time, money and patience, this shot could probably be captured exactly as it is shown. You could definitely time it just right to flip it in the air and catch all the components positioned just right..... but I did not. And you thought Photoshop was just used to make Kim Kardashian's skin look abnormally "perfect" or her butt bigger.
Nope, this was shot backwards from how it appears. The main components were hung in place with some aluminium wire and the bottle was hot glued to the rod you see above. These were later moved into a better position in photoshop. Even the white background was removed and replaced with the yellow gradient. Here is how it look in the camera:
The only thing moving in the shot was the water I was throwing from off camera left. Yep I said water, no actual beer was harmed during the shooting of this shot. Ok, that's kind of lie as you'll see in the next image. But I did use about 15 gallons of water, with a little yellow and orange food coloring added in. If you look close at the pic above you can see that the water is a bit too orange and doesn't exactly match the real beer inside the bottle. Again Photoshop is my friend.
Sooooo, what do you think happens when you use hot glue to affix a full Bud Light Lime beer to a metal rod and the only point of contact is the paper label and then you throw 15 gallons of water on that paper label??? So there was 1 beer officially killed in the line duty, we could call it a training mission, but who falls for that bullshit line anymore? When I mentioned earlier that there was a strong lime smell from this beer, this was the moment I discovered it.
To those of you that bothered to read all the way to this point, thank you and I hope you now look at the ads you see in magazines a bit differently. If you enjoy what I do, it would be a huge honor if you shared the link with your friends. Please visit our Beverages and Products portfolio, it is updated regularly.
Arizona Commercial Beverage Photographer Chad J Weed
- Chad J Weed Photography
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