Bud Light Platinum Aluminum Beer Bottle Advertisement
It started out to be a rather simple concept, shoot a blue aluminum bottle of Budweiser's Bud Light Platinum with a vivid blue back ground that fades to black around the edges. Something so simple turned out to be a major investment of time and resources.... The blue gel I used to get that perfect back drop, contaminated the entire scene, but it was important to get it right in camera and not rely on Photoshop to artificially complete the look. In hindsight the 3 hours I spent removing the color cast from the ice chips, Budweiser logos and then returning the other colors to their natural state, may just have better spent "faking" the effect.
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Arizona Commercial Photographer Chad J Weed
- Chad J Weed Photography